✨ Your anti-overthinking content starter kit ✨

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Before you start, hit Duplicate on the top right corner so you have your own copy of this template

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<aside> 🔽 Click on the toggle for each part to reveal it

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If filling these prompts felt hard… it’s not your fault. It just means your brand foundation isn’t clear yet.

👉 90 minutes to get my eyes on your brand so that I can help you move onto the next steps → CRAVING THE CRISP (Coming Soon)

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<aside> 📌 LET’S CONNECT This menu isn’t about being perfect — it’s about being you. I can’t wait to see your brand glow from the inside out, tag me @notcrispyenough, and I’ll cheer you on!

— Astrid ☕🥐✨

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Hey, if you’re here, you’ve probably spent way too much time overthinking your next post.

The good news? The problem isn’t that you’re “bad at content.” The real problem is that your brand isn’t supporting you enough. When your foundation is clear, content flows like a good pour-over ☕. When it’s not… every word feels like a fight. This menu is here to help you stop spiraling and start sharing. If you have any questions, send me a DM at **@notcrispyenough !**

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Why Content Feels Hard?

Most people think content is hard because they’re not consistent enough. In reality, it feels hard because they’re trying to create on top of a shaky foundation.

When your story isn’t clear, every caption turns into a debate in your head. When your offer isn’t defined, every piece of content feels like guesswork. When your personality isn’t grounded, everything you write sounds like someone else.

But when the foundation is solid, content stops being “a job” and starts flowing like a conversation.

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🌟 How to use this menu

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This isn’t really a calendar. It’s more of a menu. You choose what feels good.

Pick a flavor → 🍞 Perspective · 🥨 Offer · 🍩 Personality
Pick an intention → 🌱 Grow · 🤝 Connect · 💰 Sell
Open the corresponding prompts below.
Start writing — no overthinking allowed.

The Mix & Match Grid (How I make it work) </aside>

✨ The Flavors (The POP Method)

<aside> 🍞 Your Perspective (Your POV, truths, opinions)

This is your voice. The opinion layer. It builds trust by showing how you think, what you believe in, and why you do things the way you do. It shows your unique angle, build authority without being “salesy”, and and also creates a magnetic, memorable positioning.

Find your next idea ↓ </aside>

<aside> 🥨 Offer (Your work, your solutions, your transformations)

This is the expertise layer — the part where your magic meets strategy. You’re not just sharing what you offer, you’re showing people why it matters and what can change when they work with you. This is where your skills shine through the stories, processes, and transformations that make your work powerful.

Find your next idea ↓ </aside>

<aside> 🍩 Personality (Your vibe, quirks, everyday life)

This is the “spice” that makes people stick around. It shows the human side behind the brand, making you memorable. This is the human layer. It creates connection and trust, makes your brand feel real and cozy and turns followers into fans. Because people don’t just buy services — they choose humans they trust.

Find your next idea ↓ </aside>

Pro tip: if you’re feeling stuck, start with a Connect post. It builds trust faster than a sales pitch.

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